Douyin women's clothing customer profile:
Douyin is a popular women's clothing V with more than 1 million followers. Its sales channel is mainly based on Douyin live broadcast. The order volume for a single live broadcast is basically more than 1,000 orders. Most of its customer groups are mid-to-high-end working women. The unit price of its products is relatively high, and it is mainly based on pre-sales.
Douyin women's clothing customer pain points:
1. There are many suppliers, and the goods arriving at the warehouse do not have unified box specifications. The goods arrive in mixed boxes, making it difficult to count.
2. Adopting the pre-sale model, the arrival time is uncontrollable, resulting in tight storage and delivery times, and often delayed delivery.
3. Customers are mainly elite women in the workplace and have high requirements for the quality and packaging of clothing products.
4. Characteristics of the clothing industry: the customer return rate is relatively high, and the return process and return product processing are relatively complex.
5. Live broadcast orders are very explosive. The fulfillment warehouses we cooperated with before often did not deliver goods in time, resulting in frequent point deductions in stores and constant after-sales problems.
Baoshi Fulfillment provides personalized services for the above pain points.Order fulfillmentSolution:
1. One-to-one project VIP service, arrange dedicated personnel to access the warehouse group, quality inspection group, inventory group, shipping group, and return group, all linked together, so that every link is meticulous;
2. ProvideWarehousing quality inspection, thread trimming, ironing, hanging storage, secondary packagingand other personalized services;
3. Baoshi independently develops an incoming goods reservation system, and makes a warehousing plan in advance to ensure that the goods arrive and are put into storage on the same day;
4. Formulate a standard return process and independently develop a return system. The return information can be consulted. The return that could only be completed in the previous week has been processed within 24 hours now;
5. Communicate in a timely manner, make hot sales and promotion plans in advance, and make pre-packaging + personnel arrangements + SF Express in advance to ensure the delivery timeliness of the live broadcast platform;
6. Rich experience in operating luxury goods, easily handling high value-added packaging, greatly improving fans' receiving experience.
